Email Marketing – Maximize your ROI

February 18, 2022

brightideagraphics2022

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Why is it so effective?

Why is an effective email marketing strategy so important? An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals.

How Do I send Emails?

Here are six ways you can send emails your customers will love.

Segment your users. The most obvious place to start in order to send emails your customers want to see is segmentation. …
Set up an automated campaign. …
Send from YOUR email address. …
Run a simple A/B test. …
Simplify your copy. …
Give away your knowledge, for free.

At Bright Idea Graphics Marketing and Design Studio we can use any of the many Email programs available. Most have a free offer but for many business its best to subscribe to a paid plan which allows for a better BRANDING experience. Here are some of the more popular email platforms on the market.

Email Marketing by
MailChimp. … We use this at our studio and love it!
ActiveCampaign.

10 benefits of email marketing

Low costs. One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. …
Reach an already engaged audience. …
Deliver targeted messages. …
Drive revenue. …
Easy to get started. …
Easy to measure. …
Easy to share. …
Reach a global audience.

I’m too busy to think with my business to develop a newsletter every month!

At Bright Idea Graphics we have a solution for that. Designing and developing a newsletter is a skill and a art form driven by the content made available. We assist our clients by creating engaging content in the form of short blog posts with a royalty free image or custom info-graphic. More than that you need two things for any email marketing:

SUBSCRIBERS – people that have opted into your subscription database
CONTENT – Blog Posts, Featured Sales, Events, Seasons Greetings

Click here to view our Email Marketing Packages which include the initial set up and design header and footer with your branding images, add subscribers list. Create Content 3-6 Blog Posts, 2-4 Featured Services/Products based on the your ideas and text, photos and other images. Rates depend on the amount of graphic design time required.